Bill Bowerman, a former sports coach at the University of Oregon in Eugene, founded in June 1964, the company Blue Ribbon Sports, together with Phil Knight. The company drove first sports Onitsuka Tiger (now ASICS), before they even 1971 under the name Nike (name of the Greek goddess of victory) produced shoes that were lighter and had profiliertere soles than the usual American. In 1972 appeared the first self-produced collection.

The commercial success of Nike's was associated with binding to successful athletes. The company upgraded from Steve Prefontaine, who at the Summer Olympic Games in Munich in 1972 reached 5000 m in fourth. He made Nike shoes also known for other runners. 1978 Nike began selling shoes in Europe.

In 1984, Nike's (then) basketball rookie Michael Jordan under contract. Together, they designed their own collection. In the first year of cooperation Nike generated $ 130 million with the Air Jordan brand. Overall, Jordan has brought the company about $ 2.6 billion in sales.

1989 Nike acquired the leading global position as a sporting goods supplier, which it considers to hold today.

In 1994, the football World Cup in Brazil were required. In 1995, the Canadian Hockey Nike outfitter CANSTAR for 395 million U.S. dollars, including the brand builder. 1996 with the then little known golfer Tiger Woods the next coup was followed by Michael Jordan. For 5 million U.S. $ per year Nike has been the supplier of the future golf stars. Later, the professional cyclist and triathlete Lance Armstrong won for the company.

In September 2003, took over Nike's Converse brand for 305 million U.S. dollars.

2004 entered from Knight as CEO and was succeeded by William D. Perez. In January 2006, Perez was replaced by Mark Parker.

With the campaign "stand up speak up!" (German for: "Arise, lift up your voice!") Advertises Nike since February 2005 against racism and works to more tolerance and acceptance in European football stadiums.

In April 2008, the Nike Bauer Hockey division to an investor group of Kohlberg & Company and W. Graeme Roustan Canadian businessman was sold. The sale price was reported to be 200 million U.S. $.

In addition, Nike has since 2012 Hauptsponser the NFL (the American professional league of American Football).

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